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Unprecedented Quality at Scale
Technological advancement has paved the way for the collaborative purchasing process. There are no longer single decision-makers, today, there are buying coalitions that all have input into a purchase. These empowered buyers investigate strategies and solutions through articles, reviews, in-depth analysis and peer perspectives through IDG.
Consumers have an insatiable appetite for technology and the time available to influence their purchasing decisions is less than ever before. Maximize IDG’s ability to reach these consumers across the tech buying spectrum for your marketing efforts.
With a comprehensive portfolio spanning digital, video, events and print in 147 countries, IDG’s global media brands, such as CIO, Computerworld, PCWorld and Macworld, accelerate purchasing for the entire spectrum of buyers. From business technologists to tech enthusiasts, IDG gives marketers unprecedented quality at scale.
Tech Media Brands
Context & clarity – it’s what we provide.
Each of our premium owned and operated media brands focuses on the unique informational needs of its audience. Our expert journalists maintain a trusting relationship with their loyal audiences, including CIOs, CSOs, Network Managers, Architects, Developers, Tech Staff, CMOs, CEOs and more. Reach your customers when they are most receptive to your marketing message using IDG’s tech media portfolio.
Looking to advertise through IDG? Search our customizable options by publication, media brand, or ad type.
Our strong relationship with tech decision-makers allows us to provide candid insights into their roles, purchase processes, tech adoption plans and challenges. We’ve compiled a robust library of data from our primary research to help enhance your insider knowledge base.